Sites

The Sites tab gives you one place to see metrics for every store, from anywhere in the world. See into every one of your retail locations in one simple, real-time dashboard, with up-to-the-minute week-over-week footfall counts and comparisons highlighted. Every site on the Sites page is displayed with their name, location, local time, local date, and entry data label counts as available.

You can click into any site to view a summary of site data label-specific counting and activity metrics — for any period of time — and get custom reports on activity, occupancy, dwell, traffic, heatmaps, and pathmaps that show you how people experience your stores. 

 

 

Searching Sites

You can search for any site by name or label in the search bar at the top of the screen. Searches are not case sensitive.

 

The Sites Timeline

Above your site tiles on the main Sites page and in individual site views, you’ll see the current week’s date range. You can use the arrow buttons on the timeline date indicator to jump back and forth by one week at a time. The site counts will update as you cycle through the dates.

 

Understanding Individual Sites

By clicking into any site, you can access a rich set of tailored metrics and visual summaries in addition to your site’s name, location, and time data.

In each site’s ​Analytics ​dashboard, you’ll see real-time image panels, counts, and last-week count comparisons for each data label that you’ve configured. You can cycle through these tile images and counts using the timeline. 

• Click into any data label image to view in-depth counting metrics and summaries.

In each site’s ​Visual Insights ​dashboard, you can explore how people experience your store space with activity heatmaps, traffic maps, and pathmaps.

In each site’s ​Cameras ​dashboard, you’ll see all of your cameras for the selected site.

 

Analytics: Data Labels Metrics

Tripwires and Areas help you get metrics for regions or departments of your data labels. Data labels are sets of Areas (or Tripwires) that enable you to set up high-accuracy people counting and customer metrics for any custom set of spaces at your site.

• Tripwire counting is the metric of people who cross a configured tripwire, or set of lines.
• Area counting, or data label counting, is the metric of people whose paths are contained in a configured area.

You can learn more about tripwires and areas of interest in the Setting up Counting: Tripwires and AOI section.

Data labels can also be saved and set up to pull recurring data — for example if you want count data for your aggregate checkout areas across 3 floors of your store. Each data label metric is also displayed based on business hours set-up for a site. The blue column shows data for the current week, and the gray column presents data from the previous week. 

• The Available metrics are: ​Area Counting: ​Area, entry, or footfall tracking is high-accuracy people counting for any configured set of areas or tripwires in an entry counting data label. It is chiefly used to track traffic into a store (entry counting) or a particular department (area counting).
  • Point mouse to a specific day of the week to see the current count for the selected zone, the prior week’s comparison point, and the busiest hour.

 

• Occupancy​: See the average number of people in an Area of Interest.
  • Point mouse to a day of the week to see the current occupancy, a prior week comparison point, and the busiest hour (time occupied) of the selected day.

                 

 

• Dwell​: Dwell shows you how long people spend in any area. View the average number of seconds people stay in an area, and see when the busiest times are.
  • Dwell is displayed in an average of seconds, with comparisons to the prior week, and a listing of the busiest hour — when people lingered longest in one spot.

                    

 

In Visual Insights, you can generate the following visual summaries:

• Activity Heatmap
• Traffic Heatmap
• Pathmap

 

Visual Insights: Activity Heatmaps

See what’s hot in your store, from the displays to the departments that customers engage with best. To generate an activity heatmap from the Visual Insights screen:

• Click the “+ New Insight” link.
• Activity Heatmap should be selected by default in the top navigation bar.
• Select the camera view you wish to use from the “Cameras” dropdown, and click the “Adjustments” drop down to change how low or high the threshold is for the activity that the map registers.
• To create a heatmap for a particular display or area of interest, start by clicking the “Areas” drop down.
  • Create a new area by clicking the camera image to create points and dragging your cursor to connect them in the shape of the area you want.
  • You can drag the shape, click the “minus” button to delete existing points, and click along the connector lines to add more points.
  • After each change that you make to the area you’ve created, click “Generate Visualization” to update the heatmap.
  • When you’ve created your area, enter its name and click “Save Area” to be able to turn it on and off again on your camera view. You can create multiple areas in one camera view and have any set of them active at once.
  • If you have no areas active, the activity heatmap will simply be displayed for the entire view.
  • Click the edit icon to modify or delete your area.
• Pick the dates you’d like to view data for. You can select any set of 7 contiguous dates (a week).
• Click “Generate Visualization” to generate an activity heatmap.
• Click “Share” to share images in a shared folder, or to email them.
• Click “Pin Insight” to save this map to the main Visual Insights dashboard.

 

Visual Insights: Traffic Heatmaps