Activity Heatmaps
See what’s hot in your store, from the displays to the departments that customers engage with best. To generate an activity heatmap from the Visual Insights screen:
- Click the “+ New Insight” link.
- Activity Heatmap should be selected by default in the top navigation bar.
- Select the camera view you wish to use from the “Cameras” dropdown, and click the “Adjustments” drop down to change how low or high the threshold is for the activity that the map registers.
- To create a heatmap for a particular display or area of interest, start by clicking the “Areas” drop down.
- Create a new area by clicking the camera image to create points and dragging your cursor to connect them in the shape of the area you want.
- You can drag the shape, click the “minus” button to delete existing points, and click along the connector lines to add more points.
- After each change that you make to the area you’ve created, click “Generate Visualization” to update the heatmap.
- When you’ve created your area, enter its name and click “Save Area” to be able to turn it on and off again on your camera view. You can create multiple areas in one camera view and have any set of them active at once.
- If you have no areas active, the activity heatmap will simply be displayed for the entire view.
- Click the edit icon to modify or delete your area.
- Pick the dates you’d like to view data for. You can select any set of 7 contiguous dates (a week).
- Click “Generate Visualization” to generate an activity heatmap.
- Click “Share” to share images in a shared folder, or to email them.
- Click “Pin Insight” to save this map to the main Visual Insights dashboard.
Traffic Heatmaps
Traffic Heatmaps allow you to understand where people really go in your store, where they spend time — and where they don’t. Here are the steps to generate a traffic heatmap from the Visual Insights screen:
- Click the “+ New Insight” link and then select the “Traffic Heatmap” tab in the top navigation.
- Select the camera view you wish to use from the “Cameras” dropdown, and click the “Adjustments” drop down to change how low or high the threshold is for the customer traffic that the map registers.
- To create a heatmap for a particular display or area of interest, start by clicking the “Areas” drop down.
- Create a new area by clicking the image to create points and dragging your cursor to connect them in the shape of the area you want.
- You can drag the shape, click the “minus” button to delete existing points, and click along the connector lines to add more points.
- After each change that you make to the area you’ve created, click “Generate Visualization” to update the heatmap.
- When you’ve created your area, enter its name and click “Save Area” to be able to turn it on and off again on your camera view. You can create multiple areas in one camera view and have any set of them active at once.
- If you have no areas active, the activity heatmap will simply be displayed for the entire view.
- Click the edit icon to modify or delete your area.
- Pick the dates you’d like to view data for. You can select any set of 7 contiguous dates (a week).
- Click “Generate Visualization” to generate a traffic heatmap.
- Click “Pin Insight” to save this map to the main Visual Insights dashboard.
Pathmaps
Pathmaps visualize how people move when they enter your store — and how they travel through it once inside. They’re perfect for A/B testing movement patterns against existing planograms and merchandising.
Here are the steps to generate a pathmap from the Visual Insights screen:
- Click the “+ New Insight” link and then select the “Path” tab in the top navigation.
- Select the camera view you wish to use from the “Cameras” dropdown, and click the “Adjustments” drop down to change how the path data is registered.
- Using Path Adjustments: Whereas adjustments modify the activity or traffic threshold for heatmaps, for pathmaps they provide a much more complex set of options for tweaking your data analysis so that you get the path data you’re really interested in. Every customer’s path is tracked through your store, and when you create a default pathmap, it displays those paths grouped into the most common movement patterns. This can still look like a lot of paths, though — that’s where adjustments can help.
- If your paths look too crowded, try sliding the “Number of Paths” bar closer to “Group.”
- It’s also convenient to filter out paths by selecting one path direction that you’d like to see, instead of “All.”
- When you have filtered down to some of the most common paths for your view, check “Show Percentages” to see the exact numbers of how many customers move in each direction.
- “Simplify Paths” lets you reduce variance in paths. Visually, “simpler” paths are straighter and show fewer of the curves people’s paths take as they navigate your space.
- Sometimes, paths can get occluded — for example, if 10 people are standing in the same small space. If the tracks get lost because the camera can’t see all of them individually, you can end up with a pathmap that displays some very short paths that don’t lead to anything. That’s fine! Just adjust the “Minimum (Min.) Length of Paths” bar to filter the short paths out.
- Customize your paths’ appearance by selecting different arrow color palettes at the bottom of the “Adjustments” box.
If you would like to create a pathmap for paths in a particular area, start by clicking the “Areas” drop down.
- Create a new area by clicking the image to create points and dragging your cursor to connect them in the shape of the area you want. You can drag the shape, click the “minus” button to delete existing points, and click along the connector lines to add more points.
- After each change that you make to the area you’ve created, click “Generate Visualization” to update the pathmap.
- When you’ve created your area, enter its name and click “Save Area” to be able to turn it on and off again on your camera view.
- If you have no areas active, the pathmap will simply be displayed for the entire view, using tripwire path data.
- Click the edit icon to modify or delete your area.
- Pick the dates you’d like to view data for. You can select any set of 7 contiguous dates (a week).
- Click “Generate Visualization” to generate your pathmap.
- Click "Share" to share images in a shared folder, or to email them.
- Click “Pin Insight” to save this pathmap to the main Visual Insights dashboard.
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